All that Glitters and So Much More

There’s a new business in Linden Hills that shines as bright as its name. New Gild Jewelers is owned by two jewelers who have been working partners for several years at another local jewelry store. In addition to full custom jewelry, you’ll find expert antique restoration, full repairs, and pearl care. Bring in your old or inherited pieces, and their skilled craftspeople will turn them into something new that you’ll love and wear for the rest of your life. New Gild is ready to create any piece you can imagine, including truly custom wedding and engagement jewelry.

They are intensely focused on creating an amazing customer experience, and jewelry pieces that deeply resonate with their wearer. A recent customer said it best: “I absolutely LOVE my ring. Every day I notice a new detail, and yet in some ways it seems so familiar.”

“We work very hard to get to the heart of the matter when we design, thinking deeply about the recipient and who she is as a person, how she”l wear or use her jewelry, and most importantly how the piece might be something she’ll truly love but didn’t necessarily anticipate,” says Jenifer Bellefleur. New Gild’s co-owner.

Kelsey Lee-Karol is the other friendly face at New Gild with deep roots in the Minneapolis arts community. “We just love being able to have our workshop and design studio, and showroom all in the same place,” say Kelsey. “Unlike a lot of places, we actually create fully custom pieces, and we do it right here. Our clients can feel the trust and integrity that are so important at New Gild.”This amazing “dream team” at New Gild approaches design with a fresh perspective, including a unique take on men’s bands. “We don’t do matchy-matchy bands; instead; we try to echo some element of her band in the men’s design,” says Jen. “Whether it’s a shape, a color, or a texture, we find a way to make the bands uniquely complementary.”

“They also carry a curated collection of one of a kind pieces by independent and local artists. “We like being able to both support shopping local, and to bring a wider variety of aesthetics to our clients,” says Kelsey. “This way, we have so many beautiful things at different price points: there’s something for everyone.”

You’ll love the eclectic yet refined atmosphere at New Gild. Antiques and one-of-a-kind fixtures are mixed with the latest technologies and a fresh, new attitude towards jewelry design and re-purposing. New clients, be sure to mention this article and get a free jewelry repair up to $35.

New Gild Jewelry | 4250 Upton Ave South | 612-402-0561

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